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Lower levels of hotel occupancy and room rates means less income for hotel investors, many of which have funded these commercial properties through high levels of debt borrowing. In response to adverse market conditions in many hotels now offer rooms at deep discounts. The three and four star hotel market has been particularly affected and they had to heavily discount their prices to remain competitive. Holiday Inn / Holiday Express has implemented a plan to tighten credit, which includes action to lower their rates to about £ 21 pp in the United Kingdom, increased promotions and marketing for their clients and target audience, and ask their suppliers for better terms for one or the lowering of costs they can continue to stay competitive in the industry of hotel property sales.

Budget hotels are not full proof or recession and companies such as Travelodge has experienced a decline in business trips and leisure weekend. However, despite these slight declines they take full advantage of the effects of the credit crisis on the commercial property market and bought a great value to several real estate transactions before the recession would have been available to them.

Inn hotel chain Budget Board shall also take full advantage of the growing demand for budget accommodation hotel that has been created by the recession and spend 90 million pounds on opening four new hotels across England and Scotland. They develop hotels in Portsmouth, Bradford, Newcastle and Glasgow as part of their plan of accelerated growth. They hope to take full advantage of the trend for business users and British tourists to stay in cheaper hotels and have also secured lucrative contracts to several commercial properties before the credit crisis were simply not feasible or their provision.

Despite the general economic trend downward in the United Kingdom there was an increase in sales nationally for the budget and reduce costs for retailers and service providers, whether they provide food , clothing or leisure breaks. Consumer products in the United Kingdom and the commercial market is becoming more buyer LED. Consumers find that there are great offers available to them, either by heavy discounting of premium brands or by taking full advantage of products and services budget, which also offer promotional prices and offers marketing function for their customers. Travelodge and Jury’s Inn are taking full advantage of this trend and are themselves put in place for long-term growth with new commercial properties and clients has increased.

Despite the overall decline in the UK market for buyers hotel rich in species found that over the next two years, there will be some big hotel business sector of capital goods available to them.


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